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Ethical Veganism


We all should know why it is wrong to enslave, rape, torture, and kill billions of animals that possess the ability to feel, think, and love (please access Sadly, due to cultural conditioning and desensitization, there will always be people who simply do not care about the feelings of other sentient beings, and who think torturing, slaughtering, and abusing animals is justified as a part of some perverse cycle of life. This is mostly a result of industry propaganda, misleading advertisements, and miseducation. What we are blinded by is collective karma. We do not recognize that for as long as we keep treating animals poorly and inflicting suffering on them, we are going to live with controversy, depression, pain, and suffering. Over 150 billion animal are killed each year by humans. Our actions against the animal kingdom reflect on our well-being.


EARTHLINGS is an award-winning documentary film about the suffering of animals for food, fashion, pets, entertainment and medical research. Considered the most persuasive documentary ever made, EARTHLINGS is nicknamed “the Vegan maker” for its sensitive footage shot at animal shelters, pet stores, puppy mills, factory farms, slaughterhouses, the leather and fur trades, sporting events, circuses and research labs.


The film is narrated by Academy Award® nominee Joaquin Phoenix and features music by platinum-selling recording artist Moby. Initially ignored by distributors, today EARTHLINGS is considered the definitive animal rights film by organizations around the world. “Of all the films I have ever made, this is the one that gets people talking the most,” said Phoenix. “For every one person who sees EARTHLINGS, they will tell three.”


Please access the site for the UNITY movement that is scheduled to be completed in late 2014.










“The act of regularly eating foods derived from confined and brutalized animals forces us to become somewhat emotionally desensitized, and this numbing and inner armoring makes it possible for us as a culture to devastate the earth, slaughter people in wars, and support oppressive social structures without feeling remorse. By going vegan, we are taking responsibility for the effects of our actions on vulnerable beings and we are resensitizing ourselves. We are becoming more alive, and more able to feel both grief and joy.” – Will Tuttle, PhD, The World Peace Diet

Mercy For Animals

Mercy For Animals works to create a society where all animals are treated with the compassion and respect they so rightfully deserve. They serve as a voice for animals through proactive consumer education initiatives, cruelty investigations, corporate outreach, and legal advocacy.


"There is a special place for each person within the animal advocacy movement. I’m a strong believer that no matter who you are, where you’re from, how old you are, or what your background is, you can take your own special and unique skills and talents and put them to use making the world a kinder place for animals.Great chefs can teach vegan cooking classes, teachers can get involved in humane education programs, lawyers can participate in animal law efforts, and students can promote veganism to fellow students. The animals need strong voices on so many fronts." – Nathan Runkle







In Defense of Animals (IDA) activists work to expose and end animal experimentation; protect wildlife and restore balance in their natural habitats; end the exploitation and abuse of wild species living in captivity, protect domestic and wild species worldwide from abuse and slaughter for food, conduct cruelty investigations and rescue operations, and provide veterinary care for sick, abused and orphaned animals in our natural habitat sanctuaries.They work to educate the public to fight apathy, build empathy and take concrete action to end all forms of animal exploitation worldwide.


IDA seeks to redefine the role of animals in society on local, national and international levels by elevating human perception of animals from that of mere property, objects and things, to that where animals are recognized to be individuals, with feelings, needs and interests of their own. Through their work to inspire and shift the way people think about non-human beings, they believe a positive change will result in the way people treat them today and in the future.


Please visit the non-human rights project.

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